I’ve been a part-time entrepreneur for about two years, but in the last few months, I have started to take my business more seriously. I’ve learned so much along the way, and as I dive further into running my business, I’m learning even more.
Here are a few recent lessons I’m learning as an entrepreneur:
It’s Important To Invest
If you want something to grow, especially in a business, then you have to nurture it. That means investing both your time and your money. It is not always easy, but I promise you that it is all worth it in the end.
As new entrepreneurs, sometimes we try to do it all on our own. Sometimes I still do. The reality though, is that I cannot do everything. Sure, there are some things that you can do on your own, but there are others that you should consider investing in. Investing in a photographer and web designer are some of the best decisions I could have made. I’ve also invested in subscriptions, equipment, and courses. Trust me. There will be a return on your investment.
Serve, serve, serve, sell. Such a common misconception about being an entrepreneur in the digital space is that you need to push your product 100% of the time. I’ve learned quickly that this is not true. Serving your audience and your potential clients with value is so important. Allow them to get to know the face behind the brand. Doing this will build trust and reliability. People buy from people, not companies. Be a servant.
Keep Track Of Goals
I’ve recently lived out the magic of goal setting. I’m sure you’ve heard this before, but setting your goals and making them clear is SUPER important. Take it a step further and write them out. I’ve been using The Content Planner lately, and one of the things I love about it as that it has a space not only for my monthly goals, but for my weekly goals. Each month, I write out my 3-4 monthly goals, and then I break down the steps it will take me to accomplish them by the end of the month. I get the gratification of checking off the small goals each week, making it so much easier to achieve the larger goal.
Take A Day Off
As a new entrepreneur, I struggle with taking a day off. I love doing what I do and being relatively new; I feel there is always something new I can be learning. However, setting aside time to rest and relax away from your business will help you recharge for the next work week. I’ve started to prepare for my upcoming week on Saturdays so that my Sunday’s can indeed be a day of rest.
Being an entrepreneur can be tough at times. Especially in the early stages, fear and doubt can be overwhelming. You see others doing what you are doing, and we have a habit of falling into the comparison trap. There is enough business for everyone, so there is no need to think that you’re in constant competition. Do your very best, be confident, and know that your business is unique because it’s yours. No else is like you, and no one can execute like you can.
I hope these tips encourage and motivate you to keep pushing forward. You got this, now go do it!