THE TOOLS I’M USING FOR CONTENT PLANNING AND CREATION

Content creation, business planning, and balancing your life takes work.

⁠I am a wife, a daughter, a sister, a friend, an employee, and a budding entrepreneur and influencer. Between building a brand and being present for my husband and friends, I am always on the hunt for ways to make my life more streamlined.

To be successful as an influencer, one of the most important things you need to do is to provide your audience with value. Producing valuable content takes time, and without the proper planning, I would not be able to manage.


Here are a few of the apps and tools I have been using to help me plan and create content:⁠


Photography // Thalia Nino


For Planning⁠

I am and will always be a physical planner girl. Nothing compares to writing my thoughts out on paper and crossing off items on my to-do list. For years, I've used the Erin Condren Life Planner. It's perfect for keeping up with my 9-5, scheduling appointments, dates with family, etc.


I recently starting using The Content Planner to plan out my Instagram and blog content for the month. It is made specifically for content creators, and I enjoy reaching for it during my planning days. ⁠It includes specific sections for brainstorming and has helped me be more intentional about planning my content for the month. It has elevated goal setting for me and helped me to celebrate my wins along the journey.⁠

For Scheduling⁠

⁠I often talk about batch working. With my current schedule, it would not be possible to provide you with quality content in real-time. I use the Unum app to give me a visual layout of my Instagram feed for future posts. If the aesthetic of your IG feed is essential to you, I would highly recommend it.


One of my favorite apps is Later, which I use for scheduling my posts to Instagram. It allows you to import your photos and pre-write all of your captions for Instagram. I started with the free version, which is excellent and gives you all the basics you need to schedule your posts. Then, I upgraded to the paid version, which provides me with the option for the app to post for me at the scheduled time and provides me with tons of analytics. It has been a game-changer for helping me stay organized and increase my content performance.

⁠For Graphics⁠

Ok, so I took a couple of graphic design courses in undergrad, but by no means am I a graphic designer. I'm loving Canva for graphics, document templates, and everything in between. You name it, Canva probably has a template or format for it.


The Mojo app is a new discovery for me, and I'm moving it. I use it primarily for my Instagram stories, and it has taken my boring static stories to fun and inviting. Both apps do wonders at helping us amateur designers produce beautiful work. If you're more of an expert, you also have the option to create some designs from scratch. ⁠



I hope you find these apps and tools useful to planning and creating your content.


Xo,

Jessica

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